Launched in 2005, The Source was the colour magazine of Roots Canada until 2015. It focused on the company’s people, products and achievements in various fields including community-related initiatives, and projects in support of Canadian sport, arts and culture. It was available online and sent to all employees and to an extensive network of journalists, suppliers, licensees and friends of Roots. Printed copies were distributed to stores. Published every two months, The Source was created by Robert who served as its Editor. Many of the articles written for The Source are first published in the blog on the Roots website.